Free resource
Website content writing templates
Copy-and-paste text for every page of a small business website. Replace the [brackets] with your details and publish.
Home page
Visitors decide in about five seconds whether they are in the right place. Say who you help, what you do and what to do next.
Headline
[Result your customer wants] without [their biggest frustration]
Subheadline
[Business name] helps [type of customer] in [location] [do what you do], so you can [benefit]. [Proof: years in business / customers served / rating].
Primary button
Get a free quote
Three-benefit row
1. [Benefit one]: [one sentence on how it helps] 2. [Benefit two]: [one sentence on how it helps] 3. [Benefit three]: [one sentence on how it helps]
How it works
Step 1: Tell us what you need. Step 2: We send a clear, fixed quote within [timeframe]. Step 3: We do the work and you [outcome].
About page
People buy from people. Tell a short story, then show why you are the safe choice.
Headline
Meet the team behind [Business name]
Story
[Business name] started in [year] when [founder name] noticed [problem]. Frustrated by [what was wrong in the industry], they decided to [what you did differently]. Today our team of [number] serves [type of customer] across [location]. We believe [core belief], and we show it by [specific promise].
Values
[Value one]: [what it means in practice] [Value two]: [what it means in practice] [Value three]: [what it means in practice]
Credentials line
Licensed, insured and trusted by [number]+ customers since [year].
Services page
For each service, answer four questions: what is it, who is it for, what is included and what does it cost or what happens next.
Service block
[Service name] For [who it is for] who want [outcome]. What’s included: • [Item one] • [Item two] • [Item three] Starting at [price] · Typical timeframe: [time] [Button: Request a quote]
Intro paragraph
Whether you need [service A], [service B] or [service C], [Business name] has you covered. Every job starts with a free, no-obligation consultation, and we give you a clear price before any work begins.
Guarantee
If you are not happy with [what you deliver], tell us within [number] days and we will [fix it / refund you].
Contact page
Make it effortless. Show your response time, your hours and a short form.
Headline
Tell us what you need
Subheadline
Fill in the form and we will reply within [one business day]. For urgent matters, call [phone number].
Form button
Send my request
Success message
Thank you! We have your message and will reply within [one business day].
Hours
Monday–Friday: [9:00am – 5:00pm] Saturday: [10:00am – 2:00pm] Sunday: Closed
FAQ page
Use real questions customers ask before they buy. Answer in two or three sentences and link to details.
How much does it cost?
[Service] starts at [price]. The final price depends on [factors]. Request a free quote and we will give you an exact price before we start.
How long does it take?
Most [projects/appointments] take [timeframe]. We will confirm a schedule when you book.
Are you licensed and insured?
Yes. [Business name] is [licensed/certified] in [state/country] and carries [type] insurance. Ask us for a copy of our certificate.
What areas do you serve?
We serve [city], [city] and the surrounding [region]. Not sure if you are in our area? Contact us and we will let you know.
What if I am not satisfied?
We stand behind our work. If something is not right, tell us and we will fix it at no cost.
Calls to action & microcopy
Specific beats generic. Replace “Submit” and “Click here” with the benefit the visitor gets.
Button ideas
Get my free quote Book my free call See pricing Start my free trial Check availability Download the free guide
Final CTA section
Ready to [outcome]? Join [number]+ [customers] who trust [Business name]. Get your free quote today, no obligation. [Get my free quote]
Testimonial request (email to customers)
Hi [name], thanks for choosing [Business name]! Would you share two sentences about your experience? What was the problem, and how did we help? We would love to feature your words on our site.
Meta description
[Service] in [city] by [Business name]. [Key benefit]. Free quotes, [guarantee]. Call [phone] or request a quote online.
Writing tips
- Write for one reader. Say “you” far more than “we”.
- Lead with the result, then explain how you deliver it.
- Use real numbers: years in business, customers served, response time.
- Keep paragraphs to three lines and sentences under 20 words.
- Put one clear action on every page.
Want these pages already laid out? Every free website template on Business Website Themes comes with Home, About, Services and Contact pages you can edit in the block editor, and we can set one up for you.
Done-for-you setup · from $250
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Pick a theme and we’ll install it, add your branding and content, connect your domain and hand you a finished website.
- Live in 5–10 business days
- Fixed price, agreed up front
- Your branding, photos and text added
- Booking form and email tested