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Business Website Themes

Primer

A free school website template for WordPress: programs, admissions, tuition, open-house dates, parent reviews and a campus tour booking form.

Free
GPL license
  • Free for personal & commercial use
  • No account or email required
  • Downloaded from the official source
Type
Open source
License
GPL
Updated
—

About Primer

Primer is a free school website template for WordPress. It includes a 16-section home page, programs by age, an admissions process, tuition, open-house dates, campus life, parent reviews, FAQs and a built-in tour booking form — made for private schools, academies, preschools and tutoring centers.

Pages included

  • Home — The full home page: hero, accreditations, why us, programs, a day at school, numbers, admissions, tuition, open-house dates, campus gallery, parent reviews, FAQ, news and tour form.
  • Programs — Preschool, elementary and middle school programs, a day at school and FAQ.
  • Admissions — Admissions steps, tuition, key dates and FAQ.
  • Campus life — Campus gallery, clubs, outdoor learning and reviews.
  • About — School story, values, numbers, reviews and a call to action.
  • Contact — Tour booking form, contact details, office hours and FAQ.
  • School news — a styled blog with three demo posts, archive and search templates.

A 15-section home page

Hero · Accreditation · Why Maple Grove · Programs · A day at school · Numbers · Admissions steps · Tuition · Open house dates · Campus gallery · Parent reviews · Call to action · FAQ · School news · Tour form.

Custom plugins included

Booking Requests — our own free plugin, bundled in the ZIP and installed in one click. It adds a booking and quote-request form block with a request inbox, email notifications, status tracking and CSV export.

Fast, accessible and SEO-friendly

Primer is a block theme: every section is a pattern you can edit in the WordPress page editor with no code. It uses self-hosted fonts, no theme JavaScript, AA color contrast and responsive layouts, and works with Yoast, Rank Math and other SEO plugins. Three color styles are included. Looking for a school website template, private school website template and preschool WordPress theme? Install Primer, import the demo and start editing in minutes.

Features

  • Block editor
  • Booking form
  • Pricing tables
  • Style variations
  • One-click demo
  • Accessibility-ready
  • Responsive
  • SEO-ready

Live demos

Runs a real WordPress site with this theme installed, right in your browser. Nothing to install — it resets when you close it.

Custom plugins included

Built by us, free to use and bundled inside the theme ZIP. They install in one click from the theme’s setup screen.

Booking Requests

Our own free plugin, bundled in the theme ZIP and installed in one click. It adds a booking and quote-request form block: requests are saved in your dashboard, emailed to you and exportable.

  • Appointment, quote and consultation form block
  • Choose the questions: phone, address / ZIP, service, date, time, message and your own extra question
  • Request inbox with New / Contacted / Booked / Closed tracking
  • Email notifications and optional customer confirmation
  • CSV export for Excel and Google Sheets
  • Spam protection without CAPTCHAs (honeypot, timing check, rate limit)
  • Works with WordPress personal data export and erase tools

How to install

1. Install the theme

  1. Download primer.zip. Don’t unzip it.
  2. In WordPress, go to Appearance → Themes → Add New Theme → Upload Theme.
  3. Choose primer.zip, click Install Now, then Activate.

2. Import the demo

  1. Go to Appearance → Primer setup and click Import demo content.
  2. This creates the Home, Programs, Admissions, Campus life, About, Contact and School news pages, sample posts with photos, the menu and the front page. It also installs Booking Requests, our free plugin (booking form) that comes inside the theme.

3. Set up your forms

  • In Bookings → Settings, add your services, preferred times and the email address that should receive requests.
  • Requests appear under Bookings. Mark each one as Contacted, Booked or Closed, and export them to CSV any time.
  • If notification emails don’t arrive, install an SMTP plugin such as WP Mail SMTP. Requests are always saved in the dashboard either way.

4. Make it yours

  • Edit text and photos right on each page — just click and type.
  • Update your phone, email, address and hours in Appearance → Editor → Patterns → Header / Footer.
  • Change colors and fonts in Appearance → Editor → Styles. Try the Ocean and Forest styles.
  • Add more sections from + → Patterns → Primer: Sections.

The ZIP includes INSTALL.txt with these steps.

Prefer not to do it yourself? We’ll set it up for you.

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Full Site Editingtheme.jsonBlock patternsBundled plugin
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